The Story of CRC Sports
CRC Sports Co., Ltd., also known as SuperSports, is the largest retail and distribution holding company for sportswear and equipment in Thailand and Vietnam. Since our founding in 1997, we have continuously strengthened our partnerships with leading global sports brands — driven by our commitment to improving people’s health and quality of life through the power of sports.
1997
- Founded in 1997 as "Supersports" and has since built strong partnerships with leading sports brands.
2014
- CRC won No. 64 of world's Largest Sporting Goods in the Galaxy from Sporting Goods Intelligence
2018
- Supersports was rebranded under the concept “Where Sport is Fashion” to reflect the active lifestyles of the new generation who embrace health and diverse sports activities.
- Awarded Skechers Best Distributor of the Year
Recognized as a regional partner through the Nike Global APAC Partnership
Received the Crocs Partnership Award
2019
- Liverpool FC International Retail Partner of the Year Award
2020
- CRC began trading on the Stock Exchange of Thailand on February 20, 2020, as the largest IPO in the history of the Thai stock market and the second-largest retail IPO in the world. The stock was also included in the SET50 and MSCI Global Standard Indexes.
2022
- CRC Sports Co., Ltd. has received the Sporting Goods Retailer of the Year - Thailand Award at Retail Asia Awards 2022
2022
- CRC Sports announced a new partnership with the Authentic Brands Group (ABG), allowing it to attain sole distributorship of the Reebok brand in Thailand!
2023
- Supersports rebranded with a bold new concept: “Move You, Move Sports”, representing movement, motivation, and modern sports lifestyle
2023
- CRC Sport was honored with the Kincentric Best Employers Thailand Award 2023, recognizing our commitment to fostering a strong organizational culture, enhancing employee engagement, and leading in sustainable people management practices.
2024
- Launched Spur and Rev, two new brands by Supersports, designed to meet the lifestyle and performance needs of the new generation.
2024
- Opened the new Supersports Flagship Store at Central Chidlom, showcasing a premium brand image and delivering an elevated sports shopping experience in the heart of the city
2024
- CRC has been recognized with the "Great Place To Work" award for the year 2024, reflecting employees' confidence in the company’s organizational culture, engagement, and excellent working environment.
2025
- CRC Sports officially secured exclusive distribution rights for two world-class sports brands: FC Bayern Munich
2025
- CRC Sports officially secured exclusive distribution rights for two world-class sports brands: HEAD
2025
- CRC Sports was awarded the Retail Asia Award 2025, reinforcing Supersports’ leadership in regional retail.
2025
- CRC Sports has secured the exclusive distribution rights for three premium Swiss sports brands in Thailand for the first time. The company is introducing McKINLEY, ENERGETICS, and PRO TOUCH under the INTERSPORT banner.
2025
- Supersports Wins Two Major Awards at Asian Experience Awards 2025
2025
- ESG Business Awards 2025 : Waste Reduction Award – Thailand
2025
- SUPERSPORTS Wins Bronze Award at MAT Award 2025 for Sustainable Marketing
2025
- Great Place to Work for 2024-2025
2025
- Top Performing Seller Award 2025
2025
- PARTNER OF THE YEAR
2025
- SERVE THE COMMUNITY Columbia F26 Order Taking Show